Our Work
Used Truck Spares.
The Brief
Achieve Optimal Brand Visibility.
Specialising in used commercial truck parts, Used Truck Spares serves a broad clientele spanning the UK, Europe, and international markets. Since our collaboration commenced in November 2019, our progress has been exceptional, carving out a dominant position in organic search rankings across our full product spectrum. To augment our growth, 2021 marked the inception of a targeted Facebook ad campaign, strategically directed at European markets and other global territories. The campaign’s impact has been significant, driving considerable traction in acquiring fresh leads and nurturing sustained revenue streams derived from the lifetime value of these leads.
The Approach
Ad Campaigns.
We have tailored our Facebook Ad Campaigns to highlight the range of components offered within the business, strategically targeting cities and regions around the world identified by Used Truck Spares. By consistently gathering insights from these campaigns, we have refined our approach, optimised ads and testing various search terms to ensure maximum effectiveness of our campaign budget.
The Result
A Growing Business.
The growth of Used Truck Spares has been impressive over the years. Our collaborative efforts have resulted in consistent enhancements in website traffic, conversions, and ad performance. They are present on Page 1 of the search results returned by google, for all the search intent queries they are optimised for in the UK and their Targeted Audiences Overseas, and have enjoyed a growing number of organic enquiries month on month as the chart aside highlights, gaining many new customers. With our Ad Campaigns we have achieved a notable reduction in CPC costs. Since the campaign’s launch in 2021, we have successfully lowered the cost per click by an impressive 80%.
