Generate more leads and increase brand awareness
PPC.
Pay per click
What Is PPC?
PPC “stands for” Pay Per Click. Where your business pays a fee each time someone clicks on your ad.
It is a paid search advertising strategy whereby an advertisement is displayed on a serps page (search engine results page) for example Google and Bing etc.
Is your Business or Service Ranking High on the Search Engine Results Page, when your potential customers search with intent for what it is you sell or offer?
If potential customers can’t find your business on Google for example, then they have no idea that your business exists.
Don’t Miss Out.
Upgrade your performance
Helping to Deliver your PPC Campaigns.
Generate More Leads.
Increase Your Sales.
Increase Your Revenue.
Increase Your Brand Awareness.
Tailored to you
A Format For Everyone.
There are a number of advertising formats you can choose from when starting a PPC (Pay Per Click) Ad Campaign.
- Search Ads – Text Advertising built in (similarity) to a serps page business listing.
- Shopping Ads – A Visual Ad which shows an image of your product, a title description, and product price, call to action etc.
- Video Ads – Video Advertising via You Tube.
- Display Ads – Advertisements placed on the Google Display Network.
- Remarketing Ads – Re-visit and Engage with your previous users and website visitors.
Google Ads is an effective way to place your business or service offering, in front of highly qualified leads and customers. It is built around search intent, where customers will be online directly searching for your business or service.
Understanding you
How Does It Work?
At Athina Digital we take time to both understand and analyse your performance online. Starting out by identifying the most effective keywords and keyword phrases, and search queries that are made relevant to your products or business offering. We define and build out your ads to be published in front of the very people who are searching for the products or services you have to offer. Taking into consideration your target audience, ad bidding, ad placement and quality score.
We will manage and construct your ads to entice your target audience at the front end (Serps Page), whilst in the back end, through analytics we will continually monitor your CTR (Click Through Rate), Return On Investment (ROI) and CPA (Cost Per Acquisition) whilst avoiding financial waste by adding negative keywords, continually throughout the campaign.
Our tailored strategies are based on your business needs, and goals built around your specific business objectives. Helping you to raise Brand Awareness, Obtain Leads, Enquiries and Buyers. Increasing Revenue while remaining within your budget, and overall achieving a healthy return on your Ad Investment.
Our objective is to work with the data set achieved through the Ad Campaign, and build out the best Custom Ad Campaign Strategy, that will get the most from your customer engagement, and drive the highest revenue possible into your business or service offering.