Our Work
Money4Machinery.
The Brief
Extend Online Market Reach.
With a focus on procuring diverse used plant equipment and machinery, Money4Machinery operates prominently in both UK and international markets. Having partnered to optimise their organic search performance, they set their sights on expanding their visibility through a strategic PPC initiative. The objective was twofold: to heighten brand exposure and strategically target machinery owners, thereby catalysing an influx of leads and inquiries for equipment acquisition.
The Approach
Ad Campaigns.
We devised Google Ad Campaigns customized to cater to the diverse range of Plant and Machinery we aimed to purchase. By consistently monitoring campaign performance and adjusting our ads accordingly, we fine-tuned our approach over time. Experimentation with different search terms allowed us to maximize the impact of our campaign budget, optimizing results and ensuring a strong return on investment.
The Result
A Growing Business.
The evolution of Money4Machinery has remained steadfast, displaying consistent growth over the years. Through our collaborative endeavours, we’ve continuously elevated various metrics including website traffic, conversions, and ad performance. This sustained improvement underscores the effectiveness of our partnership in driving tangible results.
