Our Work
Machinery Dealer.
The Brief
Extend Online Market Reach.
Eager to expand online market reach, Machinery Dealer embarked on a digital transformation journey to bring their new compact tractor and accessories dealership, alongside their existing plant and machinery sales businesses, into the online realm. Since our collaboration commenced in January 2021, they have experienced a prominent rise in search engine rankings, particularly in the fiercely competitive compact tractor sales arena. To maximise brand exposure, we have executed an ongoing Facebook ad campaign, targeting niche audiences to drive lead generation and foster sales conversions for compact tractors. Moreover, during peak sales periods, we strategically employed Google PPC ads to augment brand visibility and stimulate increased levels of enquiries and sales conversions.
The Approach
Ad Campaigns.
Our Facebook ad strategy is designed to showcase the variety of products available within the business, targeting distinct audiences across the UK. Through analysis and refinement, we conduct rigorous A/B testing on creatives and videos to continually optimise our approach and audience reach. This iterative process enables us to maximise returns on our campaign budget, ensuring effective engagement and conversion.
The Result
A Growing Business.
In such a short time the growth of machinery dealer has been impressive. Our joint efforts in bolstering domain authority and optimising keyword targeting have fuelled consistent advancements in SERPs rankings, website traffic and conversions, They are present on Page 1 of the search results returned by google, for all the search intent queries they are optimised for, and have enjoyed a growing number of enquiries as the chart aside highlights, gaining many enquiries and new customers. We continuually see growth in Ad Campaign Performance. Through strategic creative testing and meticulous audience targeting, we have achieved a 66% reduction in Facebook campaign cost per click (CPC), a testament to the efficacy of our collaborative strategies.
